Translation of "promotion campaign " (English → French) :

Objective of the aid: Participation in fairs; organisation of forums to share knowledge between businesses; information campaigns to promote oranges and clementines, so as to increase their consumption by promoting their nutritional qualities and the associated health benefits, without making any reference to enterprises, trademarks or origin; promotion campaigns in schools, targeting school children; review and analysis of scientific information with a view to submitting proposals for inclusion in the lists that are being compiled pursuant to Regulation (EC) No 1924/2006 on nutrition and health claims made on foods; improvement in ...[+++]knowledge of market developments.

In order to prevent any risk of distortion of competition, general and specific guidelines to be followed for products covered by information and promotion campaigns on the internal market should be drawn up, as should rules on the way the specific origin of products covered by information and promotion campaigns in third countries is to be referred to.

The Commission proposes launching an information and promotion campaign throughout the European Union to promote the Community logo, and other campaigns targeted on certain types of consumer.

Consequently, the conditions for FIFG support for generic promotional campaigns should be revised to make funds available in a special budget for trans-national campaigns.

Generic promotional campaigns are important tools to open new markets and expand existing ones but public support through the FIFG [6] has proven to be insufficient, as costs are still too high for the "poor" aquaculture branches and it is almost impossible to finance trans-national campaigns.

The Commission proposes launching an information and promotion campaign throughout the European Union to promote the Community logo, and other campaigns targeted on certain types of consumer.