Traduction de «translation of marque d'entreprise » (Français → Anglais) :

branding | corporate branding

mark-up pricer

17. Calls on the Commission to actively engage with multinational enterprises (MNEs), EU brands and retailers to deepen discussions on Responsible Business Conduct in accordance with internationally recognised guidelines; expects EU companies, including brands and retailers, to ensure full respect of ILO core labour standards, as well as national laws, across their value chains in line with the UN Guiding Principles on Business and Human Rights, the OECD Guidelines for Multinational Enterprises and the ILO Tripartite Declaration of P ...[+++]rinciples concerning Multinational Enterprises and Social Policy, as well as engaging in meaningful dialogue with local workers’ organisations and representatives;

9. Considers that regional quality branding must help to preserve the image of Europe as a high-quality destination for tourism, on the basis of various fields of regional tourism, such as agri-tourism, rural tourism, ecotourism and gastro-tourism, as well as industrial, historical, natural and cultural heritage, and also including cycle routes to be combined with public transport; stresses that there is currently no European brand for services linked to a particular location which can enable customers to identify quality tourist product; recommends, in this connection, assisting in the introduction of a quality-related dynamic in the tourism sector, particularly in relation to rural ...[+++]tourism and small enterprises; believes that it can help to provide an alternative for traditional sectors such as agriculture and livestock farming; considers that any quality brand linked to a specific location must reflect a set of specifications providing a guarantee of quality and must respect and build on existing branding, such as food product designations, avoiding any confusion with EU quality-labelled agricultural products;

31. Stresses that, as regards private brands, it is vital to seek a balance between generic promotion and brand promotion that will help to make promotional campaigns in third countries more effective; supports the Commission’s view that brand names can have a leveraging effect on this type of activity, where it is natural to complement generic promotion by bringing together economic players through the promotion of products and brands, thus having a greater impact on importers and consequently on consumers; considers, further, that including private brands in promotion activities will result in businesses being more interested in part ...[+++]icipating, and notes that it should be borne in mind that, in the end, it is these businesses that co-finance such measures;

31. Stresses that, as regards private brands, it is vital to seek a balance between generic promotion and brand promotion that will help to make promotional campaigns in third countries more effective; supports the Commission’s view that brand names can have a leveraging effect on this type of activity, where it is natural to complement generic promotion by bringing together economic players through the promotion of products and brands, thus having a greater impact on importers and consequently on consumers; considers, further, that including private brands in promotion activities will result in businesses being more interested in part ...[+++]icipating, and notes that it should be borne in mind that, in the end, it is these businesses that co-finance such measures;