Traduction de «translation of marque existante » (Français → Anglais) :

popular brand [ established brand | primary brand | name brand ]

established brand | name brand | primary brand

As a complement to the existing provisions on Community collective marks and to remedy the current imbalance between national systems and the EU trade mark system, it is necessary to add a set of specific provisions for the purpose of providing protection to European Union certification marks (‘EU certification marks’) which allow a certifying institution or organisation to permit adherents to the certification system to use the ma ...[+++]rk as a sign for goods or services complying with the certification requirements.

The existing rules on the use of indications or marks on labelling identifying the lot to which a foodstuff belongs have proved useful and should therefore be retained.

9. Considers that regional quality branding must help to preserve the image of Europe as a high-quality destination for tourism, on the basis of various fields of regional tourism, such as agri-tourism, rural tourism, ecotourism and gastro-tourism, as well as industrial, historical, natural and cultural heritage, and also including cycle routes to be combined with public transport; stresses that there is currently no European brand for services linked to a particular location which can enable customers to identify quality tourist product; recommends, in this connection, assisting in the introduction of a quality-related dynamic in the tourism sector, particularly in relation to rural ...[+++]tourism and small enterprises; believes that it can help to provide an alternative for traditional sectors such as agriculture and livestock farming; considers that any quality brand linked to a specific location must reflect a set of specifications providing a guarantee of quality and must respect and build on existing branding, such as food product designations, avoiding any confusion with EU quality-labelled agricultural products;

3. Stresses that there is currently no European brand for services linked to a particular location which can enable customers to identify quality tourist product; recommends, in this connection, assisting in the introduction of a quality-related dynamic in the tourism sector, particularly in relation to rural tourism and small enterprises; believes that it can help to provide an alternative for traditional sectors such as agriculture and livestock farming; considers that any quality brand linked to a specific location must reflect a set of specifications providing a guarantee of quality and must respect and build on ...[+++]existing branding, such as food product designations, avoiding any confusion with EU quality-labelled agricultural products;