Under an agreement concluded in 1994 between, on the one hand, the Football Association and a number of football clubs, including Newcastle, and, on the other hand, Dorna Marketing (UK) Ltd ('Dorna'), Dorna was responsible for selling and displaying advertising around the touchline of each of the clubs' pitches for each home match played by the clubs' first teams.
En vertu d'un contrat conclu en 1994 entre, d'une part, la Football Association et un certain nombre de clubs de football, notamment Newcastle, et, d'autre part, Dorna Marketing (UK) Ldt ("Dorna"), Dorna était chargée de vendre et de diffuser des annonces publicitaires sur le pourtour du terrain de chaque club à l'occasion de chaque match joué à domicile par l'équipe première de ces clubs.
