Translation of "Brand manager " (English → French) :

27. Believes that defining eligible assets and setting investment limits does not guarantee the quality of investment management and could even give retail investors a false sense of security; suggests, therefore, that a shift from a prescriptive to a principle-based approach on the basis of asset-liability management as a more sophisticated form of risk diversification should be considered in the medium term; underlines that the revision of UCITS III should not be delayed by opening a fundamental discussion of such a change at this stage; underlines the need to analyse carefully the impact of such a change on the performance of UCITS and ...[+++]the UCITS brand;

27. Believes that defining eligible assets and setting investment limits does not guarantee the quality of investment management and might even give retail investors a false sense of security; suggests therefore that a shift from a prescriptive to a principle-lead approach based on asset-liability management as a more sophisticated form of risk diversification should be considered in the medium term; underlines that the current revision of the UCITS III Directive should not be delayed by opening a fundamental discussion on such change at this stage; underlines the need to carefully analyse the impact of such a change on the performance of UCITS and ...[+++]the UCITS brand;

27. Believes that defining eligible assets and setting investment limits does not guarantee the quality of investment management and could even give retail investors a false sense of security; suggests, therefore, that a shift from a prescriptive to a principle-based approach on the basis of asset-liability management as a more sophisticated form of risk diversification should be considered in the medium term; underlines that the revision of UCITS III should not be delayed by opening a fundamental discussion of such a change at this stage; underlines the need to analyse carefully the impact of such a change on the performance of UCITS and ...[+++]the UCITS brand;

which is clearly aimed at profit- or cost-sharing or shares common ownership, control or management, common quality-control policies and procedures, a common business strategy, the use of a common brand-name or a significant part of professional resources;

Yet an increasing number of companies are establishing their own security management standards not only to protect their own operations and brand but also as a tool for selecting their partners in the supply chain.

As for the general principles, the amendments highlight the desired objective of creating the image of a high-quality brand for the ‘.EU’ domain and they confirm the principles of non-interference, self-management and self-regulation for Internet management, which Parliament regularly advocates. They also make it compulsory for the Registry to manage the ‘.EU’ domain name in the general interest, to observe transparent and non-discriminatory procedures and to conform to best national practices.