Translation of "advertising and promotional cover " (English → French) :

(Return tabled) Question No. 175 Mr. Pat Martin: With regard to all government advertising to promote the Government of Canada and budget initiatives, such as Canada’s Economic Action plan, from January 1, 2006 to March 30, 2010: (a) how much has been spent on an annual basis on combined advertising, by department and budgetary initiative; (b) by how much did the government’s overall advertising budget increase or decrease during that period; (c) was any completed advertising audited or rejected for not adhering to Treasury Board rules and, if so, (i) what advertising, (ii) ...[+++] what was the total value of rejected or audited advertising; (d) what advertising was related to tax relief and what was its total cost by year; (e) what companies received contracts to complete this advertising work and what is the total cost, by department and budgetary initiative, on an annual basis; (f) how much has been spent per province on an annual basis; and (g) what contracts were awarded without tender and what is the total amount, by department and budgetary initiative, on an annual basis?

Nor does it address the question of television advertising; this is covered by the Television without Frontiers Directive, which prohibits all forms of television advertising for cigarettes and other tobacco products.

Wider projects seeking to promote the restart of tourism (e.g. advertising and promotional campaigns) are being financed by national budgets and by other donors, including US and World Bank.

The Tobacco Advertising and Promotion Bill bans advertising and promotion whose purpose or effect is to promote a tobacco product; it includes advertising in press or electronic media, free distribution, brand sharing and sponsorship (if the purpose or the effect is to promote a tobacco product).

The World Bank report on tobacco control concludes that bans on advertising and promotion prove effective, but only if they are comprehensive, cover all media and all uses of brand names and logos.

The purpose of this Recommendation is to extend the consumer information measures provided for in Directive 1999/94/EC to all promotional material used in marketing, advertising and promoting vehicles as covered by that Directive, whether the media be magnetic, optical or electronic, including Internet sites.