Traduction de «plan marketing campaign » (Anglais → Français) :

67. Urges the Commission to focus on prioritising ‘consumer-friendly’ legislation relating to the single market, which makes a difference to the daily lives of European citizens, when planning its yearly activities; believes that this prioritisation must be followed by adequate information campaigns so as to bolster citizens' perceptions of the single market;

67. Urges the Commission to focus on prioritising ‘consumer-friendly’ legislation relating to the single market, which makes a difference to the daily lives of European citizens, when planning its yearly activities; believes that this prioritisation must be followed by adequate information campaigns so as to bolster citizens' perceptions of the single market;

Category management may also facilitate collusion between suppliers through increased opportunities to exchange via retailers sensitive market information, such as for instance information related to future pricing, promotional plans or advertising campaigns (58).

The intervention measures, which were aimed at rectifying the company’s structural weaknesses and guaranteeing its long-term viability, related to the establishment of a new management structure, the planning of an organisational chart appropriate to the manufacturing process, the downsizing and redeployment of the workforce, the negotiation of a new collective agreement, the reorganisation of the plants’ activities with the objective of optimisation, significant technical and IT modernisation, investment in a commercial department in terms of staff and marketing campaigns ...[+++], the establishment of new distribution channels, the rebalancing between own funds and registered capital, adjustment of the debt ratio and the acquisition of a minimum level of liquidity.

92. Calls, therefore, on the Commission to present a comprehensive plan for improving the marketing of high quality European products at home and abroad, e.g. by means of information and promotion campaigns, support for the formation and development of the activities of producer organisations or other forms of sectoral organisation and introducing targeted labelling which sets out, in particular, the origin of the agricultural raw materials used and that is clearer and more transparent for consumers;

(a) to help create the necessary conditions for implementing the Community action plan for renewable sources of energy, and in particular the legal, socioeconomic and administrative conditions, including new market instruments and mechanisms, in particular those mentioned in the Commission's White Paper of 26 November 1997, and including the campaign for take-off;