Translation of "Client non-fidèle à la marque " (French → English) :

The label displayed should be clearly visible and identifiable as the label belonging to the product in question, without the customer having to read the brand name and model number on the label, and should attract the attention of the customer browsing through the product displayed.

Points out that while private, own-brand labelled products can bring increased value, choice and ‘fair trade’ products to consumers, they also represent a strategic issue in the medium- and long-term, as they introduce a horizontal dimension to competition in respect of industrial brands that had never previously been a factor and that can give an unfair and anti-competitive position to retailers, who become both customer and competitor; draws attention to the existence of a ‘risk threshold’ beyond which the market penetration of own brands in a given category of product could turn the current ...[+++] positive effects of own brands into negative effects, and provide a disincentive as regards the innovative efforts of many companies; insists, therefore, that the issue of private own-brands requires particular attention from the Commission and competition authorities, specifically with regard to the need to assess the potential long-term consequences for the supply chain and the position of farmers within it, while bearing in mind that consumer habits in Member States vary.

divestment of a nationwide network of 205 Shell and SFR fuel stations; divestment of Shell's commercial fuels business and aviation fuel activities; a supply agreement with Dansk Shell (i.e. the Shell Refinery in Fredericia) valid until the end of 2016; access to two third party oil terminals and to SFR's oil terminal in Aalborg; a trademark license agreement with Shell allowing the buyer of the divested businesses to use the Shell brand; the transfer of roughly two thirds of Dansk Shell’s B2B customers to the buyer of the divestment businesses (fleet and commercial road transport ("CRT")) the ability for the buyer of the divestment ...[+++] businesses to issue euroShell cards to Danish customers and to accept international euroShell cards at all of its retail sites; the offer of a card acceptance agreement with SFR for acceptance of the euroShell card at 75 SFR sites for an initial period of 12 months which may be prolonged by an additional 12 months upon request of the buyer; and the transfer of all existing employees of Dansk Fuels to the buyer of the divestment businesses in order to ensure business continuity.

Branded products are normally perceived by customers to be products signifying a certain prestige, assured quality and design thus commanding higher market prices whereas generic (private label) products, whilst having the same physical and technical characteristics, are usually sold at considerably lower price levels.