En comparaison de ses concurrents, HMG dispose d'un avantage particulier, en ce sens qu'il est capable de couvrir les groupes-cibles les plus importants aux yeux des sociétés publicitaires, dans ce sens que HMG est capable d'assurer une coordination des grilles de programmes de ses trois chaînes.
A particular strength of HMG as compared with its competitors is that it is able to cover the most important target groups for advertisers by coordinating the programme scheduling of its three channels. By contrast, given the complex structure of the Dutch public broadcasting system, it is more difficult for the three public channels to act in the same way.
