Traduction de «Marque d’entreprise » (Français → Anglais) :

31. Stresses that, as regards private brands, it is vital to seek a balance between generic promotion and brand promotion that will help to make promotional campaigns in third countries more effective; supports the Commission’s view that brand names can have a leveraging effect on this type of activity, where it is natural to complement generic promotion by bringing together economic players through the promotion of products and brands, thus having a greater impact on importers and consequently on consumers; considers, further, that including private brands in promotion activities will result in businesses being more interested in part ...[+++]icipating, and notes that it should be borne in mind that, in the end, it is these businesses that co-finance such measures;

31. Stresses that, as regards private brands, it is vital to seek a balance between generic promotion and brand promotion that will help to make promotional campaigns in third countries more effective; supports the Commission’s view that brand names can have a leveraging effect on this type of activity, where it is natural to complement generic promotion by bringing together economic players through the promotion of products and brands, thus having a greater impact on importers and consequently on consumers; considers, further, that including private brands in promotion activities will result in businesses being more interested in part ...[+++]icipating, and notes that it should be borne in mind that, in the end, it is these businesses that co-finance such measures;

I also note from the report that voluntary reporting is now stabilising and that not all voluntary reports cover supply chain compliance, which is one of the most important mechanisms we have to drive up standards, to ensure brand protection for companies behaving well and to ensure that they avoid the actions of companies which behave irresponsibly.

A similar approach covering all core labour standards could be developed for the upcoming Olympic Games with relevant partners such as the global trade unions, broader civil society, the International Olympic Committee, the World Federation of Sporting Goods Industry, the different brands and companies and the ILO.

Included are management auditing; market management, human resources, production management and project management consulting; and advisory, guidance and operational services related to improving the image of the clients and their relations with the general public and other institutions.

With improvements in infrastructure, knowledge acquired in various high-tech sectors, high levels of education, increasingly qualified workforces, high-quality universities and research costs lower than those in Europe, some emerging countries, particularly China and India, have advantages which cannot be ignored by European or American industrial groups. The latter are starting to set up RD activities there, with a pronounced knock-on effect between enterprises in certain high-tech industrial sectors.