Son objectif a été d'apporter un soutien financier aux sociétés de distribution internationale de programmes TV pour la production de matériel promotionnel (édition/impression de catalogues papiers ou on-line), le doublage et le sous-titrage et la participation aux marchés internationaux (location de stands etc.).
The aim was to provide financial support to companies engaged in the international distribution of television programmes, to help them produce promotional material (publishing/printing of paper catalogues or online catalogues), to dub and subtitle programmes, and to participate at international markets (stand hire, etc).