Traduction de «Publicité pour produits de grande consommation » (Français → Anglais) :

According to the Italian authorities, the denim market comprises two segments: prêt-à-porter for famous brands (this was Legler’s main sector) and mass-market products, where competition is mainly price-based.

However, given that sufficient consumer information should also be a valid concern for custom-made articles and that there is in the meantime a growing market of mass-customised articles, a total exemption of custom-made articles from the requirements of this Regulation did not find support in the Council.

in the medium and long term, consumers appreciate products of a consistently high quality; the advertising of quality control schemes which aim to achieve consistently high quality standards is likely to promote consumer confidence in Community agricultural production, improve farm incomes and thus promote the development of the sector as a whole moreover, quality products clearly have specific characteristics which are not shared by other similar products; advertising of these characteristics will not mislead the consumer and is also likely to contribute to the development of the sector; for those reasons, instead of being spread on ...[+++]the basis of a set of positive criteria as in the past, support should be focused on advertising campaigns in favour of quality products defined as products fulfilling the criteria established pursuant to Article 32 of Regulation (EC) No 1698/2005.

Both the complainant and the aid beneficiary are active in the FMCG sector. This sector can be further split into four sub-sectors: soft discount, hard discount, hypermarkets and supermarkets/service shops/shops at petrol stations. In 2005, the market shares of these sub-sectors were: supermarkets — 68,4 %; hypermarkets — 16,4 %; soft discount — 11,5 %; and hard discount — 3,7 %. The consumer cooperative market share of the FMCG sector was 16,2 % in the same year.

Lidl had been opening outlets in Sweden since 2003 in a strategic move to profit from the growing demand for and market share of the hard discount segment in the FMCG sector in the Nordic countries.

A strategy on tobacco consumption [26], a Directive on the approximation of the laws, regulations and administrative provisions of the Member States relating to the advertising and sponsorship of tobacco products [27]; a report on smoking prevention [28], and a proposal for a directive on tobacco products [29]