Traduction de «Tourisme agricole » (Français → Anglais) :

9. Considers that regional quality branding must help to preserve the image of Europe as a high-quality destination for tourism, on the basis of various fields of regional tourism, such as agri-tourism, rural tourism, ecotourism and gastro-tourism, as well as industrial, historical, natural and cultural heritage, and also including cycle routes to be combined with public transport; stresses that there is currently no European brand for services linked to a particular location which can enable customers to identify quality tourist product; recommends, in this connection, assisting in the introduction of a quality-related dynamic in the ...[+++]tourism sector, particularly in relation to rural tourism and small enterprises; believes that it can help to provide an alternative for traditional sectors such as agriculture and livestock farming; considers that any quality brand linked to a specific location must reflect a set of specifications providing a guarantee of quality and must respect and build on existing branding, such as food product designations, avoiding any confusion with EU quality-labelled agricultural products;

It is only through product diversification and alternative forms of tourism such as business, conference, cultural, medical, sport, agricultural, language and sea related tourism that this can be achieved.

The EAFRD will provide support to improve the countryside and the quality of agricultural production, and to upgrade the cultural heritage with a view to developing rural tourism and diversifying the rural economy, particularly in the new Member States and the candidate countries.

26. Stresses that sustainable development of the tourism industry, based on the quality of services and what is available, can make a crucial contribution to the conservation and enhancement of the natural heritage and the economic power of mountain regions and calls on the Commission, therefore, to encourage farmers to share in the added value from tourism in mountain regions, by giving greater support to tourism options available through farms;

In line with this rationale, a parallel with the development of rural tourism springs to mind. Rural tourism is a source of income and, at the same time, a means of protecting a citizen’s land. It is proposed as a driving force that will speed up the passage to a European agriculture which encompasses as wide a range of production possibilities and sources of income as possible.

Rural tourism not only meshes well with organic production, but also complies with the highest of product quality standards recognised by the European Union.