Translation of "efficacité de la publicité " (French → English) :

– This report which aims to bring more transparency, efficiency and accountability to European spending, is more relevant than ever to implement the EU budget by following the principles of sound financial management.

1. Maintains that the Unfair Commercial Practices Directive provides an essential legal framework for combating misleading and aggressive advertising, in relations between companies and consumers; recognises that although it is not yet possible to undertake a comprehensive evaluation, several difficulties with implementation and interpretation are already apparent (especially regarding the new, more pervasive forms of advertising), as demonstrated by European Court of Justice judgements ruling against existing national measures for going beyond the provisions of the Unfair Commercial Practices Directive, which may call into question the efficacy of the Directive; ...[+++]

61. Recognises that greater fuel efficiency in vehicles can lower fuel consumption considerably, asks the European Commission to evaluate the progress being made to reach emission reductions for different transport modes and secure a long term planning horizon, in particular in the automotive sector and road transport by setting further targets, if appropriate, and promoting further energy efficiency standards, such as for mobile air conditioning and is of the opinion that the EU should aim at realising efficiency gains that are leading in the world; notes that consumer information and advertising can have an important part to play in orienting consumers towards more efficient purchase ...[+++]choices and driving habits;

1. Maintains that the Unfair Commercial Practices Directive provides an essential legal framework for combating misleading and aggressive advertising, in relations between companies and consumers; recognises that although it is not yet possible to undertake a comprehensive evaluation, several difficulties with implementation and interpretation are already apparent (especially regarding the new, more pervasive forms of advertising), as demonstrated by European Court of Justice judgements ruling against existing national measures for going beyond the provisions of the Unfair Commercial Practices Directive, which may call into question the efficacy of the Directive; ...[+++]

11. Following the entry into force of the revised Energy Labelling Directive, encourages the Commission to assess, before the 2014 date mentioned in the Directive, the impact of the new energy labelling layout, and the mandatory reference to the energy-label scheme in advertisements on consumers' behaviour and to take further measures if necessary to increase their effectiveness;

I would be happy to provide the committee with the study that shows that if you were going to spend a dollar in the United States, based on what's available in the United States, including direct-to-consumer advertising, DTC advertising ranks dead last relative to medical publishing and face-to-face communications with physicians.