Translation of "politique de communication commerciale " (French → English) :

In view of the Community's objectives, as set out in the provisions of the Treaty and in secondary Community law relating to freedom of movement, and in accordance with the Commission's policy on commercial communications as indicated in the Communication from the Commission entitled ‘The follow-up to the Green Paper on Commercial Communications in the Internal Market’, such obstacles should be eliminated.

I welcome in particular the constant focus on the need to provide full information in sales promotions, a feature that stands out in the new agreement on commercial communications policy and which I hope will run through future rules in this field, as the rapporteur recommends.

In view of the Community's objectives, as set out in the provisions of the Treaty and in secondary Community law relating to freedom of movement, and in accordance with the Commission's policy on commercial communications as indicated in the Communication from the Commission entitled "The follow-up to the Green Paper on Commercial Communications in the Internal Market", such obstacles should be eliminated.

42. Urges the Commission to press ahead with the application of its commercial communications policy so that new SME e-commerce businesses can advertise effectively their new services in traditional media across borders in the European Union and thus build up European brand loyalty on which their cross-border trade will rely;

To conclude briefly, Mr President, I would say that trade policy, which is one of the oldest of the EU’s policies and its oldest external common policy concerns, of course, economic interests, but it also says a great deal – or, in any event, the European Union says a great deal – by means of this trade policy, about its vision of the world and of north-south relations in particular. It also reveals a belief in a division between that which is the domain of the market and that which societies must do in the name of principles, such as, solidarity.

These initiatives are fully consistent and compatible with existing Community policies such as the Commission's audiovisual policy (notably the Television without frontiers Directive [2]) and its policy on commercial communications and the follow-up to the Commission's Internal Market Strategy for Services.