Translation of "publicité codée " (French → English) :

keyed advertising

advertising consultant | advertising specialists | advertising adviser | advertising specialist

advertising and promotions manager | promotions manager | advertising manager | campaigns coordinator

Code of Conduct on public access to minutes

code of environmental advertising standards

Code of conduct on public access to the minutes and statements in the minutes of the Council acting as legislator

apply the code of publicity | put the publicity code into practice | apply publicity code | apply the publicity code

advertising malpractice [ deceptive advertising | false advertising | misleading advertising | subliminal advertising | unfair advertising ]

corporate advertising | institutional advertising | institutional advertisement | corporate image advertising | prestige advertising

online advertising | online advertizing | online ad | cyberadvertising | Internet advertising | Web advertising | Webvertising | e-advertising

Summary code: Consumers / Consumer information / Misleading advertising and practices

Considers that children are vulnerable in their access to goods and services; calls on the business community and stakeholders to refrain from aggressive and misleading advertising to children, both online and offline, including by implementing existing codes of conduct and similar initiatives; considers that advertising aimed at children for food with high fat, salt or sugar content should be done responsibly, bearing in mind the increase in child obesity and diabetes.

Summary code: Institutional affairs / The decision-making process and the work of the institutions / Activities of the Institutions / Publication, transparency and access to documents

Regards advertising and product information as an important instrument for raising consumer awareness of the environmental costs of consumer goods and changing consumer behaviour; warns, however, of the risk of ‘greenwashing’ and calls on the Commission and the Member States, in consultation with European industrial associations, to draw up an advertising and labelling code for their industries with a view to condemning misleading advertising and incorrect statements about the environmental effects of products, and to comply with existing European advertising and labelling rules;