Traduction de «support de publicité » (Français → Anglais) :

normally, producers and traders would be expected to bear the costs of advertising themselves, as part of their normal economic activities; therefore, if aid granted for the advertising of agricultural products is not to be regarded as operating aid but compatible with the common market under Article 87(3)(c) of the Treaty, it should not interfere with trade to an extent contrary to the common interest and should facilitate the development of certain economic activities or of certain economic areas;

It is important to ensure the free movement of products, means of support for their advertising, and the free provision of services in this area and to prevent the emergence of barriers to trade on the grounds of non-compliance with national provisions regarding direct advertising for tobacco products and related sponsorship.

This divergence has been exacerbated by the annulment of the previous Directive. This gives rise to increasing barriers to the free movement between Member States of products and services that serve as support for such advertising and sponsorship.

(9) Whereas all forms of indirect advertising and sponsorship, and likewise free distribution, have the same effects as direct advertising, and whereas they should, without prejudice to the fundamental principle of freedom of expression, be regulated, including indirect forms of advertising which, while not mentioning the tobacco product directly, use brand names, trade marks, emblems or other distinctive features associated with tobacco products; whereas, however, Member States may defer application of these provisions to allow time for commercial practices to be adjusted and sponsorship of tobacco products to be replaced by other suitable forms of support; ...[+++]

(1) Whereas there are differences between the Member States' laws, regulations and administrative provisions on the advertising and sponsorship of tobacco products; whereas such advertising and sponsorship transcend the borders of the Member States and the differences in question are likely to give rise to barriers to the movement between Member States of the products which serve as the media for such advertising and sponsorship and to freedom to provide services in this area, as well as distort competition, thereby impeding the functioning of the internal market;

It should be noted that no change in real price or any other policy factor other than the advertising ban can explain this decrease in consumption in this country. In Canada, an advertising ban came into effect in January 1989, except on billboards (January 1991).