Translation of "télévision payante à programmes cinématographiques " (French → English) :

But, in a global governed by the law of the market, care must be taken to ensure that the huge potential offered by IT is not restricted to a limited number of consumers, while the great majority of viewers - i.e. those who cannot afford the wide choice offered by pay-TV - are offered only debased and mindless forms of entertainment.

This Directive is intended to safeguard the specific character of European television, where advertising is preferably inserted between programmes, and therefore limits possible interruptions to cinematographic works and films made for television as well as interruptions to some categories of programmes that still need specific protection.

In line with Article 151 (4) of the Treaty, which imposes an obligation on the Community to take cultural aspects into account in its action under other provisions of the Treaty with a view to respecting and promoting cultural diversity [77], the dual objective of promoting cultural diversity and the competitiveness of the European programme industry finds its concrete expression in a series of measures in favour of the distribution and production of European television programmes contained in the "television without frontiers" Directive This mechanism, which is linked to complementary financial support mechanisms such as the Media progr ...[+++]amme, is based on the provisions contained in Chapter III of the "television without frontiers" Directive: Article 4 (promotion of European works), Article 5 (promotion of European works by independent producers), Article 6 (definition of "European works"), Article 7 (chronology for broadcasting cinematographic works) and Article 9 (exemption of local television broadcasts not forming part of a national network).

A. whereas cultural goods, in particular cinema and television programmes, are privileged mediums of identity, pluralism and integration and therefore cannot be treated like other products (see the Commission's statement in the action plan, section III),

Q. whereas cultural goods, in particular cinema and television programmes, are privileged mediums of identity, pluralism and integration and therefore cannot be treated like other products (see the Commission's statement in the action plan, section III),

I/2 In connection with I/10 and section III, as regards the subsection on cultural aspects, the committee welcomes the Commission's statement that 'cultural goods, especially cinema and television programmes, cannot be treated like other products: they are the privileged mediums of identity, pluralism and integration ..' (page 14 in the English text).