Translation of "Brand strategy " (English → French) :

brand strategy | branding strategy | brand building | brand development | branding

brand strategy | branding strategy | branding

brand strategy [ branding | brand building | brand development ]

branding | brand strategy

private brand [ private label | store brand | own brand | own label | retailer brand | house brand ]

Domestic Branding Strategy

brand | brand name | trademark | manufacturer's brand | corporate brand

brand extension | brand stretching

For the Rights Owners, PPMs are part of their brand protection measures and are closely related to their brand protection strategies and operations.

23. Recommends giving consideration to how the private sector can become involved in the ‘Destination(s) Europe’ brand’s marketing strategy, and how it can contribute financially to the development and goals of the strategy; stresses the importance of public-private partnerships and consequently suggests developing a Special Public‑Private Partnership of Tourism (SPOT) programme; calls on the Member States to involve their respective regional and local authorities in this process, and to cooperate constructively with the industry in ...[+++] order to achieve those objectives;

14. Considers that, in the context of these new forms of territorial cooperation, Member States should be able to use all measures of rural development linked to a quality policy for food products, with the aim of developing in particular sales in local markets and short supply chains and improving the sustainability as well as the knowledge of production methods, while fully respecting the EU rules and without affecting, undermining or weakening the existing Union quality schemes, such as protected designation of origin (PDO), protected geographical indication (PGI) and Traditional Specialities Guaranteed (TSG); considers that, in the agri-food sector, the territorial excellence branding should be confined to promoting the PDO-PGI-TSG qua ...[+++]lity schemes where they exist or to supporting their creation where they do not yet exist; calls on the Commission, taking account of the proliferation of multiple labels and regional brandings regarding food products in Europe, to draw up an inventory of brands with specific regional features, in order to avoid any possible negative effects on the quality schemes; maintains that the concept of regional branding should be clearly defined, taking into account the favourable experience with existing quality labels (PDO, AOC, PGI), and that coordinated strategies should be drawn up to avoid duplication and overlapping, proceeding from a shared common approach based on a framework to be laid down at EU level;

7. Is of the opinion that in order to be successful, regional brands need a necessary critical mass of professionals and funding to be able, inter alia, to develop trade strategies to improve their market presence in Europe and third countries; calls for better and more suitable support of regional brands by the European Structural and Investment Funds; invites the Member States and other relevant bodies to support this approach in their programming documents for the next programming period 2014-2020, including their cross-border pr ...[+++]ogrammes; is of the opinion that additional steps to defend regionally branded goods, for example measures to prevent copying or confusion with EU-protected designations of agri-food quality, should be introduced;