Translation of "Publicité en ligne " (French → English) :

require, as soon as possible, the insertion of the clearly readable words ‘behavioural advertisement’ into the relevant online advertisements, as well as a window containing a basic explanation of this practice;

The European Unfair Commercial Practices Directive, which covers the aspects relating to online advertising as part of the relations between companies and consumers, has become inadequate because the area of online advertising is evolving every day.

M. whereas the specific nature of certain products – such as tobacco, alcohol, medicines and online gambling – calls for proper regulation of internet advertising with a view to avoiding abuses, dependence and counterfeiting,

H. whereas online advertising plays an important economic role, particularly by financing free services, and whereas it has grown exponentially,

In addition to what can be expected from more traditional forms of online advertising (e.g. companies’ websites), social media, where consumers share their likes with friends and family, can provide traders with a ‘network effect’ to their online advertising and a valuable insight into consumer behaviour / preferences.

(21) The scope of the coordinated field is without prejudice to future Community harmonisation relating to information society services and to future legislation adopted at national level in accordance with Community law; the coordinated field covers only requirements relating to on-line activities such as on-line information, on-line advertising, on-line shopping, on-line contracting and does not concern Member States' legal requirements relating to goods such as safety standards, labelling obligations, or liability for goods, or Member States' requirements relating to the delivery or the transport of goods, including the distribution of medicinal products; the coordinated field does not cover the exercise of rights of pre-e ...[+++]mption by public authorities concerning certain goods such as works of art.