The Commission states that, in this case, there are no compelling reasons of general interest, within the meaning of the case law of the Court of Justice, such as cultural-policy objectives, which could justify the monopoly held by VTM. The cultural-policy objectives originally invoked by the Fl
emish Executive (maintaining pluralism in the Flemish press by means of the advertising revenue of VTM, whose shareholders are publishers of Flemish daily and weekly newspapers and magazines) cannot be pursued using means which have the effect of eliminating all competition and, in addition, provide no guarantee that the advertising revenue will b
...[+++]e used to benefit daily and weekly newspapers and magazines.