Traduction de «competitive price cutting » (Anglais → Français) :

The guaranteed price for white sugar will be cut by 36 percent over 4 years; farmers will be compensated for, on average, 64.2 percent of the price cut through a decoupled payment - which will be linked to the respect of environmental and land management standards and added to the Single Farm Payment; countries which give up more than half of their production quota will be entitled to pay an additional coupled payment of 30 percent of the income loss for a temporary period of five years; a generous voluntary restructuring scheme will be established to provide incentives for less competitive ...[+++] producers to leave the sector; intervention buying of surplus production will be phased out after four years.

The Commission reform proposals include a two-step cut totalling 39% in the price for white sugar; compensation to farmers for 60 percent of the price cut through a decoupled payment - which would be linked to the respect of environmental and land management standards and added to the Single Farm Payment; a voluntary restructuring scheme lasting four years to encourage less competitive producers to leave the sector; and the abolition of intervention ...[+++].

In such a context, each trader is aware that highly competitive action on its part designed to increase its market share (for example a price cut) would provoke identical action by the others, so that it would derive no benefit from its initiative.

Competition Commissioner Mario Monti is therefore wondering why the competitive pressure on this market, to be expected in particular through non-British manufacturers, has not been sufficient so far to promote substantial price cuts in response to the currency development.

These usually involve the abolition of price support or a reduction to world market levels; income compensation (partial or full through direct payments; abolition of quotas and other supply management measures; direct income support payments and payments for environmental services on a national basis, with or without Community co-financing. This option certainly has the advantage that it would lead to a considerable simplification and would reduce agricultural expenditure substantially once compensation payments were phased out. Although such a radical reform may be appealing from an economist's point of view, it would imply a number ...[+++] of social and environmental risks which, at least in some regions, could lead to quite negative effects. In addition, at least in the first five to ten years, before compensatory payments are phased out to a large extent, it would imply huge sums of additional public expenditure. Reducing for example milk and sugar prices to bring them close to world market levels would imply drastic price cuts and necessitate some 10000 to 15000 mio ECU for direct payments if full compensation were to be achieved. If direct payments were to be made directly from Member State budgets, the question of economic and social cohesion would arise, and transfer payments between Member States would become necessary to bridge the gap between the richer and the poorer countries and to get the system work. 2.3. Developing the 1992 approach Towards higher competitiveness If the agricultural and agro-food sectors of the Community are to participate fully in the expected favourable world market developments and the expansion of world trade, improved competitiveness will remain a key challenge for the future. Competitiveness has many facets : quality and speciality of the product, value added through processing, services linked to the product, price, etc ...

Of this price cut, 10% reflects the lower prices for feed, while a further 5% cut is required to maintain the competitive position of beef.